By Christopher Lombardo

Robin Hood wants to maintain home baking momentum by reaching out to messy, single experimenters. Breadmaking newbies became a pandemic staple, as much as anything kept in the pantry, and the J.M. Smucker flour brand is addressing the group with creative featuring a solo baker who’s less polished than a professional.

http://strategyonline.ca/2021/01/27/robin-hood-shows-you-dont-need-a-family-to-bake/